Inloft Interior: launching a made-to-order furniture line
We developed an editorial tool to present Inloft Interior's first furniture line without manufacturing or photographing each piece before selling it.
Work by Dosel Estudio
Client Summary
Background and industry context
Inloft Interior is a growing interior design firm that began expanding its offering with an in-house furniture line for vacation rental spaces. The studio needed to present this new proposition more clearly to existing clients and developers while preserving the material sensibility and visual language tied to the spaces where it works most frequently.
Project Summary
Context, challenge, and deliverables
The challenge was turning an initial collection of made-to-order pieces into a convincing commercial presentation without bearing the costs of producing inventory, storing furniture, setting up a showroom, or running a full photo shoot. At Dosel we handled the 3D modeling of the pieces, defined overall dimensions, and organized each product's information to build a digital and printed catalog useful both for closing interior design projects and for driving sales of the line.
Design Approach
Approach, decisions, and outcomes
The solution was conceived as a low-risk investment to validate the line before manufacturing at scale. We built editorially focused renders and supporting assets with overall dimensions, materials, and variants so Inloft could communicate quality, style, and flexibility from the very first launch. The result was a clear tool for presenting the collection, sparking commercial conversations, and proving it was possible to sell with greater precision before producing.