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Vainilla Clothes
We refreshed a brand that has been active for over 10 years and has been growing steadily ever since. We sought to renew its image across different customer touchpoints and inject the same care and love they put into their work every day.
Work by Dosel Estudio y Terrella
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Client Summary
Background and industry context
Image renewal for a new store opening.
Project Summary
Context, challenge, and deliverables
Creation of the graphic identity accompanied by print and digital resources for their new opening.
Design Approach
Approach, decisions, and outcomes
We analyzed current customers to understand how to communicate the brand in a simple, memorable way, focused on a female market with a wide age range.